Web content represents any type of digital information embedded in a web page or in other similar environments. Online content includes texts, images, graphics, and video, sound. In other words, it refers to all that can be published on the internet, intranet and / or extranet. We content means much more than text; it's about menu, forums, games, surveys, links, images, audio, video files, searching boxes, forms and more.
The best way to begin research and documentation for the developing a web strategy is to apply CRP. CRP is a fundamental document of project management used to manage every aspect of content, design, development and measurement for web projects. Elements of CRP are:
Start by setting web content objectives. Objectives must be clear and expressed as an action (e. G. To provide public services, to create a virtual store where users can buy products online, etc...).
Determine the target audience and search for information related to your public. What are the potential users? What are they looking for? What are their expectations?
Describe the content and the way in which it should be used. Create a possible scheme of navigation or organization of the web content. The website standards and utility must be specified. Indicate the URL of your website.
Evaluate the content. Include an inventory to describe what are the objectives, the type of each objective and a short description, who will be responsible for developing objectives, etc.
Developing the web content includes technical data analysis, web design, and content usefulness. This methodology involves six processes and six elements. It is based on the characteristics and qualities of the online environment and the experiences of individual users.
People rarely read web pages word by word. Instead, they scan the page choosing certain words and sentences. Therefore, web pages must be easy to read and accessible, using highlighted keywords, clear headings, bullet lists and brief content.
Credibility is extremely important for those who use the Internet and can be built by using links to other sources, quality design, and full transparency, properly upgraded and understandable content.
In order to gain royal visitors to your website, it's essential to provide quality web content. Quality content is the reason why users choose to visit a particular website. Here are some examples of quality content: information about the company, news updated promptly, inside information, special experiences, a wide range of products, etc.
Writing online differs from writing for printed publications. Creating web content requires specials skills and an increased attention, regardless of the websites objectives.
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